AHPRA Compliance & Advertising Standards
Our commitment to transparent, ethical, and compliant communication
Change Your Mind Psychology is committed to meeting the highest standards of professional advertising as set out by the Australian Health Practitioner Regulation Agency (AHPRA) and the Psychology Board of Australia. This page outlines how we ensure our website and marketing materials comply with these important guidelines.
Our Advertising Commitments
1No Testimonials
We do not publish client testimonials, reviews, or success stories on our website. AHPRA prohibits the use of testimonials as they may create unrealistic expectations about treatment outcomes.
2No Outcome Guarantees
We never promise specific treatment outcomes or guarantee results. Therapy outcomes vary based on individual circumstances, and we use qualifying language such as "may help" or "can support" throughout our content.
3Evidence-Based Claims
All therapeutic claims on our website are supported by peer-reviewed research. We describe treatments accurately and reference recognised bodies such as the World Health Organization and Australian Psychological Society where appropriate.
4No Superiority Claims
We do not claim to be "the best", "leading", or superior to other practitioners or practices. We present our qualifications and services factually without comparative or superlative language.
5Verifiable Credentials
All qualifications and registrations listed on our website are accurate and verifiable. Our psychologists are registered with AHPRA and their registration status can be verified on the public register.
6Clear Disclaimers
We include appropriate disclaimers on educational content, quizzes, and blog posts to clarify that information is general in nature and not a substitute for professional assessment or treatment.
What We Deliberately Avoid
- ✕Client testimonials, reviews, or case studies identifying individuals
- ✕Before and after claims about treatment outcomes
- ✕Specific success rates or cure percentages
- ✕Claims that our services are 'the best', 'leading', or '#1'
- ✕Unverified statistics about client numbers or outcomes
- ✕Pressure tactics or urgency-creating language
- ✕Claims about treatments that lack scientific evidence
- ✕Comparisons that disparage other practitioners or treatments
Our Content Review Process
All content published on our website undergoes a compliance review process:
Automated Check
Content is scanned for prohibited terms and phrases
Human Review
A registered psychologist reviews for clinical accuracy
Compliance Sign-off
Final approval against AHPRA checklist before publishing
Regulatory Information
Our advertising practices are governed by:
- Health Practitioner Regulation National Law Act 2009
Section 133 - Advertising restrictions
- AHPRA Guidelines for Advertising Regulated Health Services
Updated guidelines effective from December 2020
- Psychology Board of Australia Code of Ethics
Professional standards for psychologists
- Australian Consumer Law
Prohibitions against misleading or deceptive conduct
Report a Concern
If you believe any content on our website does not comply with AHPRA advertising guidelines, we encourage you to contact us. We take compliance seriously and will review and address any concerns promptly.
Email: reception@cymp.com.au
Subject line: AHPRA Compliance Concern
This page was last reviewed and updated on 4 October 2026.